Tech company takes on cheese market (Belle)

I was working for a trendy tech company which was attempting to diversify its portfolio. The staff memo (“We are now a cheese company too!”) took quite a few of us by surprise.  The initiative struck me as poor business. We had signed with a ‘cheese agent’ who was taking 40% of our cheese revenues. The cheese tasted no better than standard cheddar spread. Plus, our tech competitors were openly laughing about us in the press.

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