Tag Archives: marketing

Selling hosiery – with a difference (Rousse)

Posted on February 15, 2012 by Dreamaticus

Following a long, happy and successful career at the British Library, SK came out of retirement to mastermind a massive marketing campaign for the Scottish Falsetto Sock Puppet Theatre from a secret base in Edinburgh.

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Innovative scheme helps students clear debt (Rousse)

Posted on November 26, 2011 by Dreamaticus

Everything changed when I accepted the new role at work. Now my tiny office was crammed full of students and admin staff. It didn’t help that everyone brought along their own favourite items of furniture to help make the room … Continue reading →

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How to serve Chardonnay Australian-style (Rousse)

Posted on October 3, 2011 by Dreamaticus

This means of marketing alcohol was completely alien to me. In my home country of Scotland tourists learnt about whisky by following a guide around a distillery, with the prospect of a free sample at the end of a tour. … Continue reading →

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Belle fakes expertise

Posted on December 15, 2010 by Dreamaticus

As a member of a west end supper club I felt it was my duty to explain to the management how they could improve their marketing to attract new members. The women who went were great, but the men were … Continue reading →

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