I could tell that the other holiday-makers thought that ECM was a bit of a pest. She was running from couple to couple thrusting her business card into the hands of anyone daft enough to take it. I couldn’t tell the service that she was offering, but I was surprised that her card read “Dr Kate something-or-other”.

“Why have you changed your name to Kate?” I asked, “And how did you get a PhD?”

Apparently she regarded Kate as a far more sophisticated first name than her own. When she told me that she had achieved the PhD by publication, I did not believe her.