Our friends BM and RG gave up successful careers in academia and law to become the biggest pop sensation since the Pet Shop Boys.

Such was their popularity that MTV played their latest video on a continuous loop. Against a plain white background with B to the left of the screen and R to the right, they strummed their guitars in unison, with R taking care of lead vocals Morrissey-style.

Today I was watching the TV performance for the nth time, lounging in the luxury of a big white leather sofa at a record label’s headquarters. As head of A&R, CC had called me in. What were the chances that I could persuade B and R to jump ship and sign to her label?